Kodak mammography products. Winner: Rx Club. Basis of a 30-second TV spot
that won Rx Club Silver and In-AWE Gold awards.

Kodak mammography products.
Line written to client-mandated art.

Kodak’s Olympic sponsorship.
A stock shot, and an Rx Club winner.

A brochure highlighting Kodak’s investment in healthcare. These spreads highlight
customer service and clinical chemistry analyzers. An Rx Club winner.

To promote recommendations from pediatricians,
I found a 1905 photograph of a tea party and we recreated it in the studio.

Asthma. The non-detachable spacer was
the unique selling proposition.

Mailers to build physician awareness of an orphan disease. Physicians returned
10%–11% of the BRCs, and the client ordered a second 4-mailer series.

Antibiotic mailers promoting a new indication for 5-day therapy. Each had
5 trivia questions featuring the number 5. Need the answers? Call me.

Diabetes.
A postlaunch come-to-the-convention-booth mailer.

Influenza vaccine advertorial. Will patients get the flu from a live vaccine?
No, and here’s why.

VNS Therapy, a surgical implant for severe depression. For 2 years, I planned
and wrote all issues of this 4-8–page newsletter for patients and families.

Anticoagulant concept.
High science with high impact.

Epilepsy concept. The challenge was encouraging physicians to talk about
a product with a potentially embarrassing route of administration.

Epilepsy concept. The challenge was encouraging physicians to talk about
a product with a potentially embarrassing route of administration.

Epilepsy concept. The challenge was encouraging physicians to talk about
a product with a potentially embarrassing route of administration.

Can I write for consumers? Helen Gurley Brown loved this article
about care and history of the breast.

My neighbor the beekeeper.

Need a New York Times-style crossword on a medical topic? I’ve edited puzzles
for Dell and Simon & Schuster and published quizzes in Games Magazine.